ART OF THE OLYMPIANS: GRAPHIC STANDARDS MANUAL
This identity project consisted of creating a new, strong, and memorable brand for the Art of the Olympians, a non-profit organization. AOTO encourage all to go above and beyond to succeed by exceeding their physical barriers in athletics.
The Olympic artist athletes who make up the Art of the Olympians, or AOTO, encourage all to go above and beyond to succeed by exceeding their physical barriers in athletics. They achieve these goals by using their creative minds in the form of all arts to reach their desired visions. The logo needs to convey this message by standing on its own in all application usages. The outcome of AOTO non-profit organization is to teach others about the history of the Ancient Olympic arena and the modern day ideals to promote the bond between athletics and art.