Special edition heritage bottle and can designs for Coors Banquet.
San Francisco Municipal Railway, known as Muni, is one of the oldest transit systems on the globe, dating back to 1912 and the seventh largest in the world, serving over 200 million customers a year. The goal was to develop a simpler, more efficient, and clean public transportation system in San Francisco, while helping the city save money and create a more enjoyable experience for the bus riders and employees.
With Muni in a $50 million deficit and unreliability at its worst, we bring these suggestions to create a system to increase Muni’s customer satisfaction. Based on research of Muni’s history, many interviews, and successful city’s transportation systems, we narrowed down the main problems to safety, reliability, comfortability, efficiency, and readability. These aspects included researching all the bus lines and redesigning the map, creating a more informative app, website, bus shelters, bus handles, and signage. By eliminating lines, Muni can afford more security and save on drivers and buses. We also brightened the bus interiors, with help from local artists, to create a more friendly atmosphere.
Alive is a vibrant line that offers a wide variety of workout equipment for both indoor and outdoor activities. The packaging includes different exercises recommended for each product, for both beginning and advanced lifters.
The goal was to redesign the game, Taboo, into a board game and improve its overall look and feel, while not only creating an enjoyable activity, but a beautiful hands-on piece.
Taboo is a word guessing, party game published by Hasbro in 1989. The objective of the game is for a player to have his/her partner(s) guess the word on a card without using the word itself or five additional words listed on the card. The goal was to redesign this game into a board game that has more character and detail. The new look for the game is inspired by Tongan art; the word Taboo, meaning forbidden, originated from this culture.
REPUBLIC OF TEA
To project aimed to help build the brand and packaging of The Republic of Tea, and to create recognizable and premium designs that stand out on the shelves.
The Republic of Tea, the leading purveyor of premium teas, gave us their product to redesign. With a wide variety of flavors, the goal was to design a familiar and consistent look with the ability to differentiate each line. Items included many varieties of tea including, herbal, organic, green teas, decaffeinated, and more. The company offers iced teas that can be purchased by the bottle or brew bags.
The objective was to create a limited addition vodka label for an extreme sports accessory company, called Nixon, which corresponds with its current style of items.
Nixon began with a small line of custom built, team designed watches with focused distribution in specialty surf, skate, snow, and fashion stores. Expanding into accessories and limited softgoods in 2000, Nixon has continued its growth into over 25 countries and is now part of Billabong International. The goal was to add to the line by creating a simple and modern vodka bottle that resembles the brand’s aesthetics.
Terrain is gardening line that provides people with the equipment and seeds to build their own gardens at home. Kindred encourages those to live healthy lifestyles and wants to give the community the tools to accomplish this.
This project consisted of designing two books from a theme that comes from the style and feeling of the typeface, Requiem, one that tells a story and another that shows the characteristics of the font.
The message is for the reader to learn the power of secrecy and strengths of the spoken and unspoken word. By using experimental typography as the main design element, and images as a secondary element to the type, the concept is revealed through the layout of hiding elements throughout the spreads. Using the ornaments that the typeface offers, the book will have patterns created from these elements and arranged into the text, in which the viewer can look closer to see the hidden messages.
THE APPLE FARM
The objective was to redesign the Apple Farm identity and packaging, giving the restaurant a stronger look and create new, sustainable and highly creative designs which tie together the mood and feeling of the company.
The Apple farm is a little “mom and pop” shop that is transforming its brand to match the quality of the farm. The Apple Farm restaurant and market have been a favorite spot for locals and travelers for decades. The goal is to revive the Apple Farm’s brand and packaging while maintaining a sense of its roots and classic feel.
Delight is another food line that Kindred sells in the store. These products are produced and packaged by local vendors who are not a part of the farmers market.
Cleanse is a premium line that provides all natural bath and beauty products for both men and women. They are differentiated by the packaging titles. The men’s line is called “Elite” and the women’s is “Opulent”.
Heritage is a high end line of kitchen appliances and utensils. The products are sold at a high price range, but are made to last.
Inner circle is an organic clothing line, for both men and women, made from 100% organic material. The packaging is made form recycled material and is made to be reused as a container.
Kindred’s market is a farmers market within the store that allows not only the customer to purchase fresh and locally produced foods, but also supports local workers and helps strengthen the economic base of the community.